I’m not going to lie, I’ve been doing this blogging thing
for a long time. Back in the days of LiveJournal, I was one of the many typing
out my life story. I didn’t realize until much later that blogging could be
used for purposes other than my woes and wishes. It’s interesting to look at
the way that blogging has evolved to be something more than just a personal
journal to become a marketing tool, fundraiser option, and more.
I think Mommy Bloggers are awesome. There is a lot of hard
work and sacrifice that they have endured, and deal with on a daily basis. On
top of this, they are able to keep up with regular posts to their blogs. There
are several different types of Mommy Bloggers, from those who started their
blogs to share info about their families to those who started their blogs
looking for a little extra cash. You also have those who only write on their blogs,
as well as bloggers who ask for guest posts, offer contests, and more.
Mommy blogging has become such a popular genre that there
are conferences all over catering to those who make it big. What does it mean
to make it big in the Mommy Blogging world? Get followers. The more people you
have following your blog, commenting, and simply visiting your site, the more
likely you are to be considered a big blog in the community.
The Personal Blogger
Image via Flickr by Anna Hirsch |
The Guru Blogger
Image via Flickr by Wade Armstrong |
Guru Bloggers take their knowledge and put it into every
post. Everything they write about is very specific. They are experts in their
fields (or in some cases, they think
they are experts). The Guru Blogger has a goal to help you understand the
information they have to offer. It’s become kind of an “in” thing to say you’re
a Guru Blogger, because come on now – who doesn’t want to know everything about
their passion. Unfortunately, some Gurus don’t know as much as they’d like you
to think, and some are simply pointing you in the wrong direction.
To be honest, I’m not a huge fan of Guru Bloggers. I think
that they start with the right intention, but eventually it gets warped. Of
course, there are exceptions to the rule. However, for the most part, if
someone is calling themselves a Guru it’s likely they’re trying to get
Internet points.
The Marketing Blogger
Image via Flickr by Red Mum |
Nearly every big company today has a blog. Even many small
companies decide that this is a smart way to go for their marketing campaigns.
They’re not wrong. Blogs are a great marketing strategy, when used in
conjunction with other marketing techniques. The writers for these companies
are Marketing Bloggers.
Marketing Bloggers are writing for companies they work for,
or in many cases for companies they contract with. These bloggers are coming up
with great topics for the company, updating the website, and responding to
comments. Marketing Bloggers will frequently come up with new marketing
techniques for the company, and usually have a background in marketing in
general.
Have you ever gone to a company’s website to look up information
about the product or services offered? How about to research customer service
issues? Frequently Asked Questions, Support Articles, and information about the
company itself are all written by the Marketing Blogger.
The Topical Blogger
Image via Flickr by Beck |
There are a lot of things to discuss, argue about, and
review out there. Topical Bloggers take all of this and run. If you search
around the Internet a little bit, you’ll quickly stumble on blogs about every
topic known to man. Food, politics, religion, books, and more all have a
prominent place online. Topical Bloggers rarely, if ever, write outside of
their stated genre. In addition, many of these are actual experts in their
fields. If you stumble on a foodie blog written by a chef, you’re likely to get
some great information, right?
So, where do I fit in? Take a helping of the Topical Blogger
and add a dash of Marketing, and you’re probably getting close. If you blog, where do you fall?
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